While many business owners may think developing and having an app is too expensive or an unnecessary investment, a mobile app can actually help a small business engage with and build their customer base, drive sales, and improve their reputation in the market. The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. You can establish relationships with your customers no matter where they are in the world. This is probably one of the most important advantages of mobile marketing, and there are a couple of ways to look at it. This article explore seven of them. But hey! Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. Business is all about reciprocation. Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. While small businesses have been somewhat hesitant in the past to jump into the mobile app market, today’s highly mobile consumers make competing in the mobile realm a necessity for businesses of every size. Get to understand the real advantages of creating a mobile app for your business and you’ll find the answer. © 2013-2019 | Lvivity LLC. Traditional Business Plan vs. If you are worried about the cost of building a mobile business app, discuss this with a software developer and identify all of the costs involved. Mobile marketing includes a wide range of online strategies, from creating a mobile app for your business to simply using social media. The app gives your customers the ability to interact with your business on their schedule. It will help you contact and engage with your customers. It is a must, to nail down the customers' encouragement. One of the modern digital environment’s key features is being multi-channel. If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. Contact us to discuss the details and we'll tell you how we can help you. This can apply to both personal communications and work-related discussion,. These cookies will be stored in your browser only with your consent. You can offer users who have installed the app access to exclusive offers and special bonuses. Understanding your customers is the key to success in any business niche. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. A mobile app can easily redirect customers to other social platforms associated with your business. Each client is valuable for small businesses. Maintaining communication between your employees and departments is vital for enterprises. In this digital era, having a mediocre web presence is not enough for your business. This website uses cookies to improve your experience while you navigate through the website. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. Research from Clutch found that 42% of small businesses currently have a mobile app and 30% plan to build one in the future. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Or even, which functions are the most used and which are the least popular? Mobile apps also can be integrated with social media; this means your app can help your business reach a larger audience online. In the US, the average person spends over two hours on the mobile phone... Market More Directly. Increased Recognition Builds Customer Loyalty Building customer loyalty is a … Comment document.getElementById("comment").setAttribute( "id", "a350104c05c34a4ff24fea778b2a507f" );document.getElementById("c963d23cb6").setAttribute( "id", "comment" ); How to Build a Successful Mobile App: Step by Step Guide (12 Essential Steps), 7 Best Practices for Successful Offshore Software DevelopmentÂ, ASP.NET Zero is an Effective Solution for Creating Web and Mobile Apps, How to Make Apps for Children: Tips for Developing, Designing and Monetizing, 9 Reasons Why to Outsource your App Development to Ukraine. Benefits Of Mobile Apps For Small Business Guest Author. It boosts interest: When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. These cookies do not store any personal information. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. about your business more easily available, which is obviously very good for your company. With this benefit at hand, the development of a business’ social media marketing can be taken to a new level. 4 Ways Your Business Can Benefit From Having a Mobile App 1. Not all companies take full advantage of the potential of their own sites, let alone their mobile apps. Audience building is one of the most important benefits of mobile apps for small businesses in the industry. You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. The combination of “site + mobile app” yields a double dividend for the enterprise. Each new user who installs your mobile app enters your information space. He has provided. Some companies do not even have them, because for some reason they consider them unnecessary! This tool will not be tremedously useful for everyone, but there are niches for which the mobile market is especially promising. Because the screen size of mobile devices is smaller than with a desktop or laptop, the available area for ads is limited, and the needed content is … More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. As a result, your business’s visibility amongst the current and potential customers will increase. Businesses are all about reciprocation. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. However, many small business owners still believe that having a website or a Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true. Mobile business applications have become a necessary marketing tool for all businesses, regardless of the size of their industries. Build a Stronger Brand. Moreover, being the presence of an app in the mobile devices, customers can walk through the application anywhere and anytime, whether it is during their leisure time or long journeys. Mobile apps allow your customers to do just that. Mobile apps bring a lot of information to your business about your customers. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return. Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. 7 Surprising Benefits of Mobile App For Your Business 1.Direct Communication And Geo-Targeting Marketing Mobile applications have proven to be quick and effective in engaging... 2. What Is Business Process Automation: Definition, Benefits, and Practical Examples, 14 Best Web App Ideas for Your Startup Business in 2020, Your email address will not be published. Push notifications have open rates that can max out in excess of 90%. In order to effectively use mobile marketing for your business, you need to have an understanding of the mobile devices your target audience uses, as well as the mindset they are in when mobile. By utilizing a mobile app, you can collect a lot of useful information for further analysis. Running a business is always a tough venture and if you are planning to start your own small company, make sure you get a good mobile app. Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. A mobile app won’t really save your business, but it’ll make it future ready. You then can focus on what your customers like most. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate about the brand and increase its recognition. GET OFFICIAL INTERACTION WITH CUSTOMERS. As well as, how much time they spend on the app. Today, world grow faster with digitization in internet market through websites in internet business and now ... 2. If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. Here are the top 7 benefits of Mobile app development. The main thing to remember is that any product or tool must solve specific problems and contribute to the company’s development. Once you started doing this, they don’t think of going anywhere else. If you are still not sure whether you need a mobile app, I hope the arguments in this article will help you make the right decision. A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy. A mobile app will also help you in securing a strong brand presence in the industry! It’s no secret that SMB is the backbone of the American economy. 10 Reasons Why Every Small Business Needs a Mobile App 1. Those who are in … It can be quite a significant increase depending on how large the audience is. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. The product descriptions and reviews that your marketing app can feature will give an edge to your business. You can directly contact all the users who have installed your app. Contact us now to discuss your roadmap! We also use third-party cookies that help us analyze and understand how you use this website. But opting out of some of these cookies may affect your browsing experience. Having a mobile website is a great first start, but a mobile app gives you the edge in creating a highly engaged and loyal customer base. Required fields are marked *. Small and large businesses alike are running more efficiently thanks to a plethora of well-designed functional mobile apps for businesses that take the effort out of reaching new prospects, paying suppliers on time, communicating with internal team members and even complying with state laws and regulations. Some of the benefits of a mobile app are: Gives more value to the customers A business is all about reciprocation and it is must to nail down the best way to encourage more customers. Mobile customer loyalty programs. Up until recently, the mobile apps were only used by large corporations and businesses. The study offered a reliable process that business … You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of. Your mobile app will help you track downloads, user engagement, and the products that users show interest in. Benefits of Mobile Application to Small Businesses ... Cross-platform compatibility has been a major reason that kept small business away from adopting mobile apps so far. With mobile devices, this communication can extend beyond work hours or outside of the office. All rights reserved. In this article I decided to share a list of important benefits that a mobile app can provide for your business. Mobile geo-targeting (marketing & sales). Mobile business applications have become a necessary marketing tool, The Complete 35-Step Guide for Entrepreneurs Starting a Business, 16 Key Issues in Negotiating an Employment Severance Package, 10 Expert Social Media Tips to Help Your Small Business Succeed, 5 Steps to Building a Million-Dollar Business With No Employees. You offer a product, the market opens... 2. We'll assume you're ok with this, but you can opt-out if you wish. Through an app, a small business can reach a wide range of customers during all hours of day and night. 7 benefits of mobile apps for business The use of mobile apps in the business world is essential nowadays, as it can bring companies several benefits. Interaction with users becomes easier with the help of mobile apps. We use cookies to ensure you get the best experience on our website. Several apps are designed specifically to integrate with other business technologies to help workers talk about projects or workflows. Mobile apps can be effectively used for organization and automation of multiple business tasks. This is a new channel through which you can increase the company’s profits. More importantly, it is also a good tool for communication for new services, promotional offers, discount rates, product launch, and improved features. Competition in this area is still low, and this should definitely be taken advantage of. 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